How To Start a Blog on Instagram: Step-by-Step Instructions
So you’ve decided to start an Instagram blog? You will need to go beyond the basics of using Instagram and have a strategic plan to become successful. In fact, creating an Instagram blog post is merely a step in the holistic blogging process. A successful blogger needs much more.
1. Set a Purpose and Goal for Your Blog
Why are you planning to blog on Instagram? Is it just for passion? Or for making money on Instagram? You must know the answers to these questions to create a blogging strategy and plan your content type. You can start an independent blog on Instagram or use the platform to promote your blogging website. Serving both purposes simultaneously is also possible, albeit with more thoughtful strategies. Some examples of Instagram blog purposes include: Sharing a passion, hobby, or artistic endeavor with like-minded people on social media.Raising awareness regarding a social, economic, or political issue (i.e., climate change).Helping Instagram users to get things done with actionable tips and tricks (i.e., makeup tips).Increasing brand awareness and giving it an authoritative foothold online, possibly by diverting traffic to its website.Promoting products and services with how-to guides, announcements, republic relation messages, etc. Once you have an understanding of your blogging purposes, you can set some goals for it. Consider what measurable performance will help you attain your blogging purpose and then set achievable targets for that (aka goals). Some Instagram blogging goals examples can be: Getting X amounts of followers in a given period.Achieving X amounts of post views and engagements.Directing X amounts of potential readers or customers to your website. A set of actionable goals will guide your strategy and keep you focused while blogging. First, figure out your blog’s long-term goals. Then you can ponder the short-term goals that will get you to your ultimate destination.
- Create an Instagram Creator Account
Do you already have an Instagram account? Then you know that the social media platform offers three types of accounts – Personal, Creator, and Business – with different features. You must find out which account offers which benefits and then align it with your blogging purpose. Then you will know the most suitable Instagram account required for your blog. You can use a business account to post excerpts from your company blog, driving traffic to your website. It also enables you to add a call-to-action (CTA) button. Otherwise, choosing a creator account might be the best. An Instagram creator account offers numerous features optimized for blogging and content creation. It includes: Adding labels to your Instagram profile, describing who you are or the purpose of your blog.Scheduling your blog posts ahead of time so that you post consistently without additional effort every time.Accessing a detailed and customizable Instagram Insights and analytics tool to measure your performance and engagement.Running and managing Instagram Ads to promote your blog with sponsored posts. Convinced about starting an Instagram blog as a creator? You have two options for becoming an Instagram creator: Switching to Professional Account: You can navigate to your Instagram profile Settings > Account on your personal account. Then select “Switch to professional account” to become a creator.Adding a New Professional Account: You can add a new professional account to your personal account by selecting “Add new professional account” from Settings > Account.
http://gg.gg/1b4yhg Successful Instagram bloggers often have separate accounts for blogging and personal use with different target audiences. As your blog grows, you may need more niche Instagram accounts.
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